A great website is an extremely powerful Digital Marketing tool. The design, development, and architecture of a hotel website are predominant in its success, not the least of which is direct revenue. A good website helps to establish a brand and generate more business. Your hotel website gives the opportunity to present your hotel visual story in an effective way. It also helps travelers to get a sense of the services offered in your hotel. Check out some of the DOs and DON’Ts of an effective hotel website.
Do have a Visually Dominated Website
Make sure that you are showing off great visuals of your hotel on your website. Travelers find the listing photos as helpful content when looking for trip ideas. It is very important to have a website that has a visual-first mentality.
Highlight your Guest Rooms
Guest room images are the most viewed category followed by restaurants. So it is important that your website features large visuals of the guest’s home.
Showcase your Unique Features
Whether you want to highlight an amenity you provide to your guests or your amazing location, show it off on your hotel website to grab the visitors attention. A website that showcases the unique features can help travel shoppers understand the reason to choose you. A beautiful, visual rotating banner on the homepage can make your website unique and special.
Do Understand SEO
Search Engine Optimization(SEO) is an important part of your hotel website. SEO enabled photos, videos and content to help your consumers find you as they search through the website pages. SEO optimized web pages can make easier for the travel shoppers to find you and book directly.
Having social media links on your hotel website’s homepage is extremely important, it is one of the Digital Marketing strategies. It also helps to build a relationship with your consumers. It is good to place your social media links on top of your website homepage so that they can be noticed by each and every visitor.
Do have Mobile-Optimized Site
Mobile has become an important aspect of the travel shopping industry as most of the online travel shoppers use mobiles. Since hotels want to have the largest possible reach for online travel shoppers, they have to accommodate those who love to travel across different screens when booking trips.
Don’t be Text-Heavy
Online travel shoppers will not be satisfied with a website that is text-heavy, your website should have only some text such as address, and contact information.
Don’t Forget About the Details
Make sure that your website includes the detailed photos of all of your property’s amenities and features. Most of the travelers book their accommodations based on the photos and descriptions displayed on your website.
Don’t have a Slow-Loading Website
Your website should not take more than three seconds to load as the travel shoppers will not wait for a long time. All your website visuals should load quickly without any delay or you may lose the travel shopper.
Don’t Neglect to Include Important Information
Every travel shoppers want to learn about your hotel so do not forget to include important information such as rates, and directions. Also, don’t forget to include special offers which are important for travel shoppers. Special offers can also entice travel shoppers to book directly on your hotel website. So be sure to clearly feature all these information on your website homepage.
Don’t Forget to Organize your Media
Travel shoppers want to explore every aspect of a hotel’s property so that they can discover what they are looking for. A well-designed media gallery with easy to navigate tabs will attract consumers.
Don’t Ignore Targeting
Whether your hotel specializes in hosting business conferences or weddings, adjust your website’s content to appeal to the many target demographic groups that your hotel attracts. Know your hotel target audience so that you can curtail the content too.
Don’t Make it Difficult to Book
Most of the websites forget to include call-to-action (CTA) on every page of their site. Provide a clear path and simple steps for the travelers to book their accommodation.