Category: Revenue Management

Digital Marketing
// 11 November 2016
how-local-event

Posted by RezNext Digital Marketing Team Leverage local events to drive more hotel revenues With Christmas and New Year around the corner, your city is gearing up for large scale celebrations. There will be New Year bashes, concerts and parties conducted throughout the city. As a hotelier, you can leverage this opportunity to connect better…

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Digital Marketing
// 11 November 2016
hotel-website-ready-for-the-holiday

Posted by RezNext Digital Marketing Team Website tips to improve conversions during the peak season. The festive season has begun. Unarguably this is the most productive phase for the travel and tourism industry. People across the globe are looking to take a break and head-out for a vacation. As a hotelier, you have also made…

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Business Intelligence
// 1 August 2016
STRATEGIC-APPROACHES

Posted by RezNext Digital Marketing Team A demand-based sales strategy is the need-of-the-hour Don’t drive bookings It’s quite probable that as a hotelier if you are focused on driving bookings you are most likely looking at selling all your rooms at the best possible price. And in most cases the best possible price is either…

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Hotel Marketing
// 1 February 2016
5-ways-budget-2016-january

Posted by Sindhu Mohanakrishnan, Sr VP – Marketing and Communications, RezNext Global Solutions According to a recent report published by a leading online travel agent, budget hotels are a popular choice among Indian travellers with 60% of them opting to book lodgings under Rs. 4000. While the demand is definitely high for budget accommodations, they…

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Revenue Management
// 28 November 2015
Hotels-in-Holiday-Season-Part2

Posted by Sindhu Mohanakrishnan, Sr VP – Marketing and Communications, RezNext Global Solutions In our last post, we discussed about hotel marketing strategies that will help you drive higher occupancy at the property. However, the bigger challenge during holiday seasons is to ensure exceptional guest service amidst all the operational hustle-bustle. As a hotelier, you…

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Revenue Management
// 24 November 2015
Hotel-revenue-management-myths-2

Posted by Sindhu Mohanakrishnan, Sr VP – Marketing and Communications, RezNext Global Solutions Rate structuring is core to your hotel revenue strategy. Arriving at the right pricing is important to boost profitability. But your rate cannot be formulated as an isolated function. It cannot be based only on competitor pricing. Read more about do following…

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Revenue Management
// 31 October 2015
DOES FOLLOWING COMPETITOR RATES REALLY HELP

Posted by Sindhu Mohanakrishnan, Sr VP – Marketing and Communications, RezNext Global Solutions Pricing strategy is a crucial component of hotel revenue management. It not only defines the profitability of the hotel, it is also one of the most important parameters by which a guest evaluates the value of his stay. If the guest is…

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Revenue Management
// 31 October 2015
Hotel revenue management myths

Posted by Sindhu Mohanakrishnan, Sr VP – Marketing and Communications, RezNext Global Solutions According to a recent survey conducted by RezNext, 90% travellers mentioned they will not book a hotel that offers a lower price but has negative reviews online. 80% also indicated that they will not book a hotel that does not have a…

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Business Intelligence
// 30 October 2015
Technology automation can simplify revenue management at hotels

Posted by Sindhu Mohanakrishnan, Sr VP – Marketing and Communications, RezNext Global Solutions Peak seasons, non-peak seasons, competitor rates, discounts, occupancy, room availability, ancillary services – there’s a lot a revenue manager needs to consider before arriving at his pricing strategy. Doing this manually is not only time-consuming but also prone to errors. But not…

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Digital Marketing
// 29 October 2015
Respond to potential guests & boost revenue

Posted by RezNext Global Solutions Holiday goer’s research online, read reviews and talk to friends before planning a holiday and booking hotels. Thus, the importance of having a large online presence and connecting and communicating with potential guests cannot be stressed enough for a hotel. One way for hotels to stay in the know of who…

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