Category: Digital Marketing

Digital Marketing
// 11 November 2016
how-local-event

Posted by RezNext Digital Marketing Team Leverage local events to drive more hotel revenues With Christmas and New Year around the corner, your city is gearing up for large scale celebrations. There will be New Year bashes, concerts and parties conducted throughout the city. As a hotelier, you can leverage this opportunity to connect better…

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Digital Marketing
// 11 November 2016
hotel-website-ready-for-the-holiday

Posted by RezNext Digital Marketing Team Website tips to improve conversions during the peak season. The festive season has begun. Unarguably this is the most productive phase for the travel and tourism industry. People across the globe are looking to take a break and head-out for a vacation. As a hotelier, you have also made…

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Digital Marketing
// 29 April 2016
key-hotel-marketinhg-strategies-part2

Posted by RezNext Digital Marketing Team Important SEO trends for effective hotel marketing In our last post we discussed two key emerging trends in SEO that can have a crucial impact on your hotel marketing ROI. In this post we will take a look at a few more important trends that can help you achieve…

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Digital Marketing
// 19 April 2016
Key-hotel-marketing-strategies

Posted by RezNext Digital Marketing Team Key hotel marketing strategies that can help you be found on the web New SEO trends for hotels Hotel Search Engine Optimisation (SEO) is as dynamic a function as the hospitality industry itself. To ensure that you are driving maximum ROI from your hotel’s online marketing initiative, adopt an…

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Digital Marketing
// 15 April 2016
SEOTipforHotelWebsites

Posted by RezNext Digital Marketing Team Consistency and continuity is key The web is fast transforming into a virtual real estate for business houses. According to Google 97% of people research on the internet about products and services, irrespective of whether the purchase is made online or offline. A growing segment of consumers are adopting…

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Digital Marketing
// 29 February 2016
Howtodrivehigherconversionsthroughyourhotelswebsite

Posted by RezNext Digital Marketing Team How to drive higher conversions through your hotel’s website? You have your hotel’s website in place. You have even implemented different digital marketing practices such as search engine optimisation and pay-per-click campaigns to drive traffic to your website. However, your conversions are still low. Have you analysed what could…

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Digital Marketing
// 29 February 2016
Whyamobileoptimisedsiteshouldbeyourimmediatepriority

Posted by RezNext Digital Marketing Team Why a mobile optimised site should be your immediate priority? According to recent reports, India will have 651 million smartphones and 18.7 million tablets by 2019. India is also set to overtake the United States in internet usage. There is an unprecedented growth in internet adoption across the country…

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Digital Marketing
// 29 February 2016
Doesyourhotelwebsitehelpimproveuestloyalty

Posted by RezNext Digital Marketing Team Does your hotel website help improve guest loyalty? A brand website is an important tool for the hotel. It is the face of the hotel; the first consumer touch point. It is the means to drive direct bookings and reduce new customer acquisition cost. It can also be the…

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Digital Marketing
// 27 November 2015
Hotels-in-Holiday-Season-Part1

Posted by Sindhu Mohanakrishnan, Sr VP – Marketing and Communications, RezNext Global Solutions With Christmas fast approaching, travellers across the globe have started planning their vacations. Similarly hotels worldwide also have their strategies in place to lure travellers into their property. So what are you going to do differently to ensure you leverage this holiday…

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Digital Marketing
// 31 October 2015
The rise of visual strategy in hotel digital marketing

Posted by Sindhu Mohanakrishnan, Sr VP – Marketing and Communications, RezNext Global Solutions Remember the times when a traveller would walk into your hotel, ask you to show the rooms and then decide whether he wants to book a stay or not? With the rise in online bookings, physical inspection of rooms has significantly reduced….

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