Hotel marketing strategies – New SEO trends PART 2
Posted by RezNext Digital Marketing Team
In our last post we discussed two key emerging trends in SEO that can have a crucial impact on your hotel marketing ROI. In this post we will take a look at a few more important trends that can help you achieve better ranking on search engine pages, thereby driving greater profitability.
Long tailed keywords rising in significance
Online search is increasingly becoming a complex affair. First it was the desktops and laptops, then came mobiles. Now a third component is gradually gaining significance within online search – the digital assistants or voice enabled search. With Siri, Google Now and others, mobile users can speak to their device to perform searches on the internet. Spoken searches are, obviously different than written ones. They are more colloquial and lengthy. This is increasing the significance of long tailed keywords in hotel internet marketing.
Don’t ignore social media
We all know that social media, today, is absolutely necessary to connect directly with customers. But what you would have often overlooked is that search engines also display verified profiles on their pages. What social media has done – is given you more than one way to be found on the web. So, along with your own website, a comprehensive profile on Facebook, LinkedIn, Twitter, Instagram, Google Plus and more can help you feature on search engine pages.
Get savvy on mobile apps
Mobile apps are growing in importance across all business segments and it would soon become a strong SEO tool for companies to leverage. In 2015, 1,79,628 million mobile apps were downloaded worldwide. This is expected to grow to 268.69 billion by 2017. Search engines have also started to display apps as part of their page listings. A recent study also revealed that conversions were higher through mobile apps in both the retail and travel industry. Hence, app discoverability on search pages opens up a whole new channel for you to drive revenues.
Why you need a hotel marketing agency to drive your digital marketing strategies?
Today, we live in a world where the web is becoming the biggest market place of the world. It is the most important convergence point of buyers and sellers. Hence, as a hotelier, you should never stay away from selling online. While third-party channels are driving a significant amount of bookings for hotels, most surveys reveal that hotels that have a website are getting more bookings than those that do not. The reason being, a traveller prefers to browse through the hotel’s website to understand the kind of experience he/she can get from the hotel. However, it is not just enough to have your own website. The most important thing is to be found on the internet. That’s why a focused approach to SEO is important to generate quality traffic to your website.
Digital marketing agencies have the expertise and dedicated resources to work-out the best SEO strategy for you. This not only ensures you higher returns from your hotel marketing plan, but also saves a lot of time that you can use to focus on your core strategy – guest service.
RezNext offers full-suite digital marketing services that help you leverage cross-channel online marketing for greater profitability. To know more about our service, click here. You can also request for a free audit of your website.