Archive:

Digital Marketing
// 29 February 2016
Howtodrivehigherconversionsthroughyourhotelswebsite

Posted by RezNext Digital Marketing Team How to drive higher conversions through your hotel’s website? You have your hotel’s website in place. You have even implemented different digital marketing practices such as search engine optimisation and pay-per-click campaigns to drive traffic to your website. However, your conversions are still low. Have you analysed what could…

More
Digital Marketing
// 29 February 2016
Whyamobileoptimisedsiteshouldbeyourimmediatepriority

Why a mobile optimised site should be your immediate priority? According to recent reports, India will have 651 million smartphones and 18.7 million tablets by 2019. India is also set to overtake the United States in internet usage. There is an unprecedented growth in internet adoption across the country as subscriber count is expected to…

More
Digital Marketing
// 29 February 2016
Doesyourhotelwebsitehelpimproveuestloyalty

Does your hotel website help improve guest loyalty? A brand website is an important tool for the hotel. It is the face of the hotel; the first consumer touch point. It is the means to drive direct bookings and reduce new customer acquisition cost. It can also be the most cost-effective medium to increase customer…

More
Distribution
// 1 February 2016
silicon-india

RezNext: Start-up of the Year 2015 by Silicon India RezNext has been featured as the Start-up of the Year 2015 in Silicon India – a leading business magazine featuring technology, business and entrepreneur news. Here are excerpts from the article: The Growing Opportunity for Hoteliers According to Google, online hotel booking in India is poised…

More
Hotel Marketing
// 1 February 2016
5-ways-budget-2016-january

According to a recent report published by a leading online travel agent, budget hotels are a popular choice among Indian travellers with 60% of them opting to book lodgings under Rs. 4000. While the demand is definitely high for budget accommodations, they often fail to adopt innovative marketing techniques to connect and continuously engage with…

More