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Hotel Marketing
// 21 January 2016
Is-your-hotel-marketing-ignoring-Baby-Boomers

Rapid changes in technology have forced hoteliers to reconsider the way they do business. Consumers today are exposed to multiple hotels. Hence, it has become important for hoteliers to connect with their customer segment and win their mindshare. This has called upon a new way of market segmentation, where target audience is categorised into more…

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