For any business to grow in size, we do need effective ways and strategies for the same. Let us have a look at some of the ways which can be very useful for the hotel business to grow and spread its wings in the present day market scenario. These can be a various marketing strategy and other ways to give a thrust to your hotel business.
This Blog will help you to get some important tips to frame your marketing strategy in accordance with the present day market scenario and to maximize your profit and expand your hotel business to a new height.
Planning ahead is a very important part and parcel of the marketing Strategy. Booking patterns are subjected to change dramatically in the coming years. It is a no secret that revenue management relies heavily on the previous performance in some cases. It is therefore very important to plan ahead to determine how seasonal and economic changes will affect the hotel industry.
Staying in the Loop
In the present day business world, technology ecosystem for hotels is evolving at a much faster rate than before and hence it is very essential to stay current. Whether its social media activities or digital marketing strategy or central reservation systems, stay up to date with the system and try to use the best practices.
Understanding the Customer
Like in any other system, it is very necessary to understand the customer of a particular business. As with times, these customers have changed vastly particularly in the way they book their holidays and vacations. It is very important for any hotel authorities to stay up to date with these changes and modify the hotel marketing strategy to penetrate the market and better understand the customer needs.
A Well Designed Website
A well designed website is very necessary for independent hotels. Through a healthy mix of SEO, content marketing and paid advertising a good website can act as a boon for hotels as they can help to answer your potential guest’s needs and expectation
Building Relationship with the Guest
Even in the current era of technology and digitalization, relationship with customers/guests is very important. Guest experience should be the no.1 focus area of any hotel. Effort should be made in creating strong links and relationships with guests as it will help in creating a growing network of potential customers and repeat guests. There should also be sincere effort to build strong relationships with your service partners and providers such as channel manager, PMS, revenue manager, visitors centers, local shops etc.
Choosing the Ideal Distribution Channel
In optimizing the revenue management, it is very important that you choose the ideal distribution channel. Some of the most important factors to be considered are:
- Cost and spread of the distribution channel
- The easiness of the channel and if it integrates with the current PMS
- The type of marketing exposure that the channels provide
- Target market of the distribution channel
Social media activities are now a major source of promotional activities for almost every large hotel chains and also for independent hotels. Having a good presence across all the social media channels such as twitter and Facebook are very important to promote your business and earn better revenues.
Focusing on the Value
For a customer, the value of the product is of paramount importance. The hospitality management should think of value addition and value creation across all the hotel products such as rooms, restaurants, housekeeping and such other hotel facilities.
Every hotel that seeks good revenue its business should have a central reservation system and the rooms should be priced such that it should be competitively based on demand without fluctuations on day to day basis.
Professionally Trained and Qualified Staff
A hotel that seeks to do well in the market should have a well-trained staff at all the levels of hierarchy. Only a well-trained and well-groomed workforce can ensure a superb guest experience and contribute to the growth of a business. The hotel should have a good sales and marketing department who will contribute vastly to revenue management in terms of numbers
These ways and means are definitely going to help your hotel business in a positive way, in case you are seeking to grow your business earn a better return on your investment. We at Reznext help your hotel business grow by providing one-stop distribution and management solution. We use all modern day strategies to bridge the gap between you and the customer and help you to optimize the profitability.